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Popularity and relevance are not the same thing
What's most viewed can start an exploration. The best option depends on each company's problem, context and constraints.
By shwcs
·4 min read
Key ideas
- Each ranking answers a different question.
- Always explain why an option appears.
- The end goal is finding a fit.
01
Rankings need context
A recent list, a saved list and a list with an active conversation answer different questions. Blending them into a single score hides more than it clarifies.
02
Understandable signals
At shwcs we want to show why something appears: date, category, activity or editorial selection. People should be able to change the criterion and recognize its limits.
03
The goal is finding a fit
Discovery doesn't end at a position. It ends when someone understands an option, compares it with their reality and can take the next step with enough information.
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